Ask Auntie Social: Should I have a Facebook page?

There are a number of questions to consider before setting up a Facebook page.

Who am I talking to, and are they on Facebook? If you are talking to another business, young people or the over 65s, then Facebook probably isn’t the best channel for you.

What does success look like? Is the point of your page to engage existing customers or advertise to new and existing customers. Deciding on a direction will bring clarity of vision to your marketing.