Ask Auntie Social: What approach should I take to Snapchat for my business?

The power of Snapchat cannot be under estimated for Irish businesses.

The incredible story of Sober Lane Dublin and their Snap Chat success in recruiting new staff on this platform was a notable success - their approach went viral with nearly 3,000 people applying for a position. The story appeared on Time, Tech Crunch, ABC and CNBC news. In part, the reason why this story was a huge success is that Snapchat worked as a great recruiting tool for a pub, where you only have a precious few seconds to make a good impression.

In today’s business landscape your organisation has the same short time span. With so much competition among contending organisations, it can be hard to get noticed. Equally when you do capture attention, making a great impression is absolutely crucial if a company is to capitalise on a prime opportunity to engage a customer and build brand salience.