Adidas got a boost from the World Cup even though some of the traditional powerhouses it sponsors, including its home country Germany, flamed out early in the tournament.

Nike has said it is getting a sales boost from the World Cup teams and athletes it sponsored, giving the US company a tailwind in its race to catch up with Adidas in soccer.

Sales of Manchester United Paul Pogba replica shirts and Cristiano Ronaldo Real Madrid tops helped the Irish arm of Adidas to increase profits.

Sales at German sportswear firm Adidas rose between 15% and 20% to more than €20bn in 2017, helped by growth in China, North America, and by online sales, chief executive Kasper Rorsted said

Sales growth at Adidas slowed faster than analysts had expected, sending the shares to their steepest decline in 12 weeks.

The new boss of Adidas increased sales and profit targets yesterday, sending shares in the German sportswear firm to a record high as he pledged to keep investing heavily in the key US market and do more to boost ecommerce sales.

Shares in Adidas fell the most in four months as currency swings and in-store spending crimped profitability in the third quarter, even as the sports kit maker reported sales that met analysts’ estimates on sales in Europe, the US and China.

Nike shares rose yesterday despite the sporting goods giant’s quarterly revenue growth and its forecast for orders missing analysts’ estimates and underscoring its struggle to fend off competition from Adidas and others, especially in its home turf of north America.

Adidas, Nike, and Puma will be relying more on individuals to sell football boots, shirts and accessories during Euro 2016 over the coming month.

German sport-shoe maker Adidas forecast sales may rise at the fastest pace in five years as consumers spend more ahead of the Euro 2016 soccer tournament, setting up its incoming chief for a potentially better period than the company’s recent past.

Adidas has offered to help US high schools drop Native American mascots.

Fifa sponsors Adidas and Kia Motors are not following four of the organisation’s other corporate backers in demanding Sepp Blatter resigns immediately.

Munster Rugby and Adidas have revealed the club’s new 2015/2016 home and alternate kits.