Adidas donates to anti-hate groups on strength of Yeezy trainer sales
Adidas said it has donated or is planning to give away more than 150 million dollars (£117 million) to groups fighting antisemitism and other forms of hate from the sales of Yeezy trainers last year after it severed ties with Ye, the rapper formerly known as Kanye West.
The German sportswear brand had 1.2 billion euro (£1.01 billion) worth of popular Yeezy trainers piled up in warehouses after it broke off its partnership with Ye in October 2022 over his antisemitic and other offensive comments on social media and in interviews.
