Nike enjoys World Cup boost in race to catch Adidas

Nike has said it is getting a sales boost from the World Cup teams and athletes it sponsored, giving the US company a tailwind in its race to catch up with Adidas in soccer.

Nike enjoys World Cup boost in race to catch Adidas
Sat, 21 Jul, 2018 - 07:10

By Richard Weiss

Nike has said it is getting a sales boost from the World Cup teams and athletes it sponsored, giving the US company a tailwind in its race to catch up with Adidas in soccer.

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