Adidas taps online recovery

After closing 70% of its stores globally because of the pandemic, Adidas is grappling with the new normal between online shopping and physical retail as it seeks to rekindle growth. Picture: Stephen McCarthy / SPORTSFILE
Adidas's sales are bouncing back faster than expected, with a surge in e-commerce and hot demand for casual items like sandals and yoga pants helping the German sportswear company ride out the coronavirus pandemic.
Store operations are starting to return to normal and the 34% sales drop the company reported for the second quarter beat analysts’ estimates, prompting a rally in the shares.