Mixed Covid fortunes for big brands: Adidas v Mr Kipling

Sportswear takes a hit during pandemic, but confectionary gets a boost

Adidas has warned of a further Covid hit to earnings and sales

The latest round of Covid restrictions across Europe is resulting in mixed fortunes for many leading consumer brand owners.

Adidas is one of the first consumer-goods companies in Europe to warn that renewed lockdowns will weigh on its earnings again and bring a swift end to a recent sales rebound.