Adidas shares surge 8.5% after World Cup sales boost

Adidas got a boost from the World Cup even though some of the traditional powerhouses it sponsors, including its home country Germany, flamed out early in the tournament.

Adidas shares surge 8.5% after World Cup sales boost

By Richard Weiss

Adidas got a boost from the World Cup even though some of the traditional powerhouses it sponsors, including its home country Germany, flamed out early in the tournament.

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