The science behind the right font choice

How choosing the right font can change our perceptions, our moods, and even our actions.

The more we are exposed to different fonts, the more we are psychologically primed to react to them.

Fonts. They are all around us, on-line, off-line, in front of our eyes, and at our fingertips. Although the first font (typeface) was created, along with the printing press, 580 years ago, it is only in the last few decades that most of us have become aware of them. Once computers offered the drop-down menu option of font selection, we all became experts.