Government to oppose ban on ads for zero-alcohol drinks

Social Democrats want to include 0.0 and low-alcohol brands in curbs on alcohol advertising

Launched in 2020, Guinness 0.0 is one of the zero-alcohol products that would be targeted by the Social Democrats' bill. Picture: Julien Behal

The Government is to oppose proposals to ban the advertising of non-alcoholic products, as the health regulator is to investigate the impact of such ads.

Cabinet agreed on Tuesday to oppose the legislation, which is being brought forward by Social Democrats health spokesperson Pádraig Rice.