Artists like Taylor Swift are shaped by local radio support — why are we not championing our own?

Female narratives are being heard on scales never seen before, with unprecedented crowds, ticket sales, and album sales - could Irish radio do more to champion our own potential female hitmakers? 

Taylor Swift accepts the award for album of the year for "Midnights" during the 66th annual Grammy Awards on Sunday, Feb. 4, 2024, in Los Angeles. (AP Photo/Chris Pizzello)

ARTISTS’ fates are shaped in part by radio. Take Taylor Swift. Her journey from strumming a guitar in local radio stations to achieving global stardom highlights the profound influence radio can play in shaping a music career.

Swift’s trajectory, propelled by consistent airplay, reflects the broader narrative of women in music – a story marked by resilience, defiance and triumph against formidable odds.