Louise O'Neill: Why this need to document every detail?

Why the urge to post a photo of yourself lying by the pool abroad when you know it’s going to cause seething resentment in everyone back home

Still from a Twitter video from a party at Berlin D2 over the weekend. The video had close to 500,000 views by Sunday afternoon. Picture: Antoon @antoon619

I’ve been thinking a lot about what it must have been like to be Jess Brennan, waking up last Sunday morning. Checking her phone, all the notifications, the dawning realisation that she had become the news headline of the day.

For those of you who are not familiar with this story, Brennan is a popular social media influencer who hosted a ‘Baked Brunch’ in Dublin’s Berlin bar.