Irish-based cereal brand Homespun: All sweetness — and light on sugar 

Founder of food brand Homespun Erica Sheehan on the low-sugar, low-carbohydrate, high-fibre sugar substitute she calls her ‘secret sauce’

Erica Sheehan of Homespun

In the over-sweetened, sugar-saturated world of breakfast cereals and on-the-go snacks, Erica Sheehan is working towards a healthier alternative. 

Dublin-based Sheehan established Homespun in 2016, and her product range — lower-sugar granola and oat bars, together with chicory root syrup, a low-sugar, low-carbohydrate, high-fibre sugar substitute — is now stocked in independent health and food shops, branches of Holland & Barrett, Nourish, SuperValu, and Avoca.