How the gym bros become the saviours of Irish dairy

Protein boom creates major opportunity for the dairy industry

Glanbia's Optimum Nutrition claims that its Gold Standard Whey is the world’s best-selling whey protein.

Irish exporters are well placed to take advantage of a fivefold increase in whey protein isolate prices.

The milk-derived protein ingredient, which features in trending products such as ready-to-drink sports beverages, is now worth up to €28,000 per tonne.