Guinness launches agriculture programme to cut carbon footprint of pints

Involving 40 Irish barley farms in the first phase, the pilot programme will focus on regenerative agriculture practices

Grainne Wafer, Guinness Global Brand Director, Diageo Ireland, alongside Walter Furlong, Cooney Furlong Grain, Co. Wexford, as Guinness announces it is working with barley farmers. Picture: Julien Behal

Guinness has launched a major agricultural initiative to cut the carbon footprint of its pints.

The Irish brewer described the three-year farm-based programme as one of the most ambitious ever undertaken on the island of Ireland.