Brand trust key for consumers according to Love Irish Food study

Price is no longer the key driving factor in the branded food and drink buying habits of Irish shoppers, according to new research.

Trust in the brand, country of origin and local provenance are now the top priorities, according to the study commissioned by Love Irish Food.

The annual Food Barometer was conducted by Amárach Research among 1,000 adult respondents who are wholly or partially responsible for their households grocery shopping.