Vegetable growers suffering in retailers’ pre-Christmas price war

Retailers have been accused of making a mockery of vegetable and potato growers by using giveaway prices in their pre-Christmas price war.

IFA president John Bryan said retailers should be ashamed of themselves and warned that any attempt to recoup losses from growers as a result of this below-cost selling activity will not be tolerated.

“To be offering fresh Irish vegetables at a price as low as 5c per kg, when it costs over 10 times that to produce, is morally wrong and has to stop,” said Mr Bryan.