China to further tighten rules on makers of infant formula

The Chinese government will again tighten rules on makers of infant formula to promote the use of breast feeding, state media said yesterday, banning pictures of children on packaging and formula companies from promoting their wares in hospitals.
China to further tighten rules on makers of infant formula

Milk powder is a highly sensitive topic in China after a scandal in 2008, when melamine added to baby milk killed at least six children and made thousands ill. The incident seriously damaged consumer confidence in local firms and led to international competitors gaining market share.

International guidelines, used in China, say doctors should promote breastfeeding, unless there are medical reasons not to, but new mothers are often pressured to use formula, in the belief that it is better than breast milk.

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