China to further tighten rules on makers of infant formula
Milk powder is a highly sensitive topic in China after a scandal in 2008, when melamine added to baby milk killed at least six children and made thousands ill. The incident seriously damaged consumer confidence in local firms and led to international competitors gaining market share.
International guidelines, used in China, say doctors should promote breastfeeding, unless there are medical reasons not to, but new mothers are often pressured to use formula, in the belief that it is better than breast milk.
The new rules state that infant feed should bear labels promoting the use of breast feeding and have no pictures of children, the official Xinhua news agency said, citing a notice from the food and drug watchdog, health ministry, and state administration of industry and commerce.
Hospitals and other medical facilities cannot receive gifts or inducements from formula companies, which cannot push products inside them, it said. Violators will face punishment.
Separately, the food watchdog will step up requirements to ensure milk powder is safe, according to a draft law published by the government.
Formula manufacturers will have to report the raw materials, ingredients and labels of their products to food safety administrations, and will not allow them to contract production out, or repackage products under other labels, the draft states.
China also plans to tighten restrictions on the publication of news about food safety issues to prevent the spread of untrue information which could cause alarm.
Organisations and individuals “must not fabricate or spread phoney food safety information”, the draft said. “The news media must... be objective, and fairly report on food safety issues.”
Corruption is widespread in the healthcare system, fuelled in part by low salaries for doctors and nurses.
China is a magnet for foreign infant milk formula makers, with the €9bn market expected to double by 2017. But foreign firms have come under pressure.
In August, the national development and reform commission fined a group of mostly foreign milk powder producers, including Danone, a total of €80m for price-fixing.
Japan’s Meiji Holdings, Nestlé, and Zhejiang Beingmate Scientific Technology Industry and Trade were also implicated, but escaped punishment for co-operating with an investigation.
Meiji said last week it would pull out of China’s baby formula market, the first international firm to do so following the pricing crackdown.
- Reuters