Dairy sector fears cheese TV advertising restriction
Cheese has fallen foul of proposed rules on advertising products which contain fat, trans-fatty acids, salts or sugars, to those aged under 18.
The Broadcasting Authority of Ireland (BAI) launched a public consultation inviting views on draft rules, including that the UK Food Standards Agency’s (FSA) findings on unhealthy foods be used, if advertising rules are introduced in Ireland. The BAI has responded to the first round of consultation, saying respondents’ arguments on nutrition or economic impact were not sufficient to amend the nutrition model in their proposed rules. A new public consultation phase continues to May 31, on the BAI’s latest draft rules.
