The National Dairy Council (NDC) has thus been able to make a good case for an exemption for cheese from proposed advertising rules, at least until an independent review is undertaken with a view to developing a model more up to date and appropriate to the needs of the Irish population

Moves to greatly limit advertising of cheese on Irish TV and radio have shocked the dairy industry.

SALES of fish-oil supplements have soared boosted by claims that they can increase longevity, help curb disease and even improve children’s behaviour.

Pizzas, baked beans and canned spaghetti containing high levels of salt were named and shamed by the UK’s food watchdog today.