Tough challenge ahead for farmers

IRISH farmers have been warned they can expect fierce competition in key markets, such as beef and dairy, in the years ahead.

EU Farm Commissioner Mariann Fischer Boel told the joint houses of the Oireachtas last week, in a speech marking Europe Day, the way to meet this challenge is to continue producing to the highest standards.

“Consumers are looking for higher quality and are becoming aware of the links between food and the environment, animal welfare and safety. Let your consumers know why your products are worth a premium,” she said.