Forum targets British market

A FORUM to help Irish speciality food and drink companies to win a share of the €5.6 billion British market was held in Cashel, Co Tipperary, yesterday.

It was part of a practical marketing programme which brings together companies and export advisers who work together on developing and implementing a winning British sales strategy for the businesses.

The programme runs over a three-year period and is financed by the European Regional Development Fund (ERDF) with support from Bord Bia, Irish Exporters Association and Enterprise Ireland.