Paul Scholes got one thing wrong. In most respects, his savage takedown of Arsenal on his Sky Sports punditry debut was as measured as one of those never-learned-how-to-tackle-ho-ho-ho ankle crunchers he liked to leave on the likes of Jose Reyes.

“It is difficult to know yourself,” Van Gogh once wrote, about self-portraits, “but it isn’t easy to paint yourself either.”

A groundbreaking week, in many ways, as we have Joey Barton to thank for defining, at long last, the morality of sport.

We must delve briefly into a murky area this week; the world of marketing.

“Some of the biggest names in football… they were sitting on the bench, looking for direction. I thought, ‘Jesus Christ. What do I do here?’ And then I thought I’d just better do what got me there in the first place. They seemed to think it was okay, what I did, after a while.”

Pep Guardiola was likened, by The Guardian columnist Raphael Honigstein, to Spanish clothing retailer Zara this week — a comparison first made by ex-Barcelona treasurer Xavier Sala-i-Martín.

As Pete Townshend and the lads put it; we won’t get fooled again. We are a chastened people, with watchdogs in place to rein us in, to stop us making the same old mistakes.

If the story is right, the most entertaining moments of Swansea City’s season have probably come in the club canteen.

“Jimmy; was it dead mother, blind father or blind mother, dead father?”

It is the best way to get a feel for the tennis these days; watching, and typing, with a broken finger.