A league worth watching

We must delve briefly into a murky area this week; the world of marketing.

Having once studied this business at close quarters and gained, besides a degree, only an appreciation of mankind’s ingenuity when it comes to compiling vast tracts of bullshit, it is not a task I relish.

But we must; because the League of Ireland — or the SSE Airtricity League, to play ball — has changed its ‘marketing slogan’ ahead of this weekend’s resumption.