Xiaomi founder takes on Tesla with against-the-odds electric car
Tesla CEO Elon Musk faces new electric car rival in China
He was called China's answer to Steve Jobs for taking Xiaomi from scrappy start-up to an electronics giant known for its smartphones. With the launch of a much-hyped and against-the-odds electric car, Lei Jun, Xiaomi's co-founder, is taking on Elon Musk with a strategy that takes a page from Tesla's playbook.
Mr Lei, 54, took the stage in Beijing this week to unveil Xiaomi's SU7 car, a project three years in the making that has attracted a lot of attention but which, Lei has warned investors, will lose money.
