Wait, what's that sound? It's a low bass rumble, slowly rising into something louder, a clamour from a million gamers who just can't wait to get their thumbs on a new Call of Duty game. Luckily they don't have long to wait, as Black Ops 3 is exploding onto consoles around the world on the 6th of November 2015.
That means its time for yet another blockbuster and badass live action trailer. Check it out.
That looks oh so expensive, especially with the addition of major rising stars Michael B Jordan and Cara Delevingne. There's also a fellow from the Seattle Seahawks in there, if you're into that sort of thing.
Really it's all about Kevin, the person doing all the crazy shooting stuff. And that's you, don't you know, the every person who can become legendary by picking up a controller and killing millions of things with guns and knives and bombs. I'm not massively happy about the messaging here - even ordinary looking people can be good at video games? And isn't it all undone at the end by having our hero totally murdred by supermodel and movie star Delevingne? She is better than the rest of us, just look at her!
More of an issue is the fact that older generation version of Black Ops 3 on Xbox 360 and PS3 actually won't come with a single player mode. They're multiplayer only, and with worse graphics and lower frame rates. Which is a bit of a kick in the teeth.
Still the game isn't going to have any trouble finding an audience, with 2014's Advanced Warfare easily becoming the biggest selling game of the year.