Irish entertainment and media sector to grow to €8.2bn by 2030

PwC report says internet advertising and video-on-demand are among the factors driving growth in the sector

Video on demand subscription engagement remained strong, with 2.4m subscriptions recorded in 2025 and this is expected to grow to 2.7m by 2030. Stock picture

The value of Ireland’s entertainment and media landscape is projected to grow to €8.2bn by the year to 2030, from €7bn last year, driven largely by service connectivity, internet advertising, and video-on-demand, a new report by PwC has said.

In its latest global entertainment and media outlook, which looked at spending in the sector out to the end of the decade in 53 countries and territories, the company said the Irish entertainment and media industry is set to grow by 3.1% annually to 2030 — slightly below the global average of 3.4%.