Health food popularity a boon for SuperValu sales

The explosion in consumer interest in health and fitness-related foods has been a boon to SuperValu sales in the last year, the firm said ahead of its €30m investment in new and existing stores.

The Musgrave-owned brand said the health food market was a key driver in sales as it said it was to open three new stores with 210 new jobs, as well as a revamp of 30 more.