Disney buys YouTube Maker to chase young audience

Disney is buying YouTube channel operator Maker Studios for $500m (€361m) as the family entertainment giant seeks to stay in front of younger viewers increasingly watching short videos online.

Disney buys YouTube Maker to chase young audience

Disney is buying YouTube channel operator Maker Studios for $500m (€361m) as the family entertainment giant seeks to stay in front of younger viewers increasingly watching short videos online.

It is the latest and largest acquisition of a YouTube channel network by a major Hollywood studio and represents another vote of confidence in the video service as an incubator of talent.

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