Disney buys YouTube Maker to chase young audience

Disney is buying YouTube channel operator Maker Studios for $500m (€361m) as the family entertainment giant seeks to stay in front of younger viewers increasingly watching short videos online.

Disney buys YouTube Maker to chase young audience

Disney is buying YouTube channel operator Maker Studios for $500m (€361m) as the family entertainment giant seeks to stay in front of younger viewers increasingly watching short videos online.

It is the latest and largest acquisition of a YouTube channel network by a major Hollywood studio and represents another vote of confidence in the video service as an incubator of talent.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €120 €60

Best value

Monthly €10€5 / month

CONNECT WITH US TODAY

Be the first to know the latest news and updates

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited