Rate of UK advertising revenue decline slows for Daily Mail group

Media group Daily Mail and General Trust today offered some hope that a slump in advertising may have bottomed out despite continued weak trading.

Media group Daily Mail and General Trust today offered some hope that a slump in advertising may have bottomed out despite continued weak trading.

The firm saw smaller advertising revenue falls at its Associated Newspapers arm - which owns the Daily Mail and the Mail on Sunday - between April and June than during the previous quarter.

At its regional Northcliffe business, UK advertising revenues were 33% lower than a year earlier, compared with a 36% year-on-year decline registered in the first three months of 2009.

The firm also struck a note of caution however, describing July's Associated revenues as "disappointing" and adding there was "little visibility" on future performance.

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