Advertising-funded mobile phone network launched in UK

The world’s first mobile phone network to be fully funded by advertising revenues today launched in the UK.

Advertising-funded mobile phone network launched in UK
Mon, 24 Sep, 2007 - 16:57

The world’s first mobile phone network to be fully funded by advertising revenues today launched in the UK.

Blyk, co-founded by former president of mobile phone maker Nokia, Pekka Ala-Pietila, targets cash-strapped 16 to 24-year-olds, offering 217 texts and 43 minutes of voice calls a month in return for receiving marketing.

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