Price comparison website sells for £22m

The founders of the UK price comparison website simplyswitch.com were set for a windfall today after they agreed to sell the business to the owners of the Daily Mail for £22m (€32.7m).

Karen Darby and Alistair Tillen will bank around £4m (€5.9) each from the sale of Simply Switch – with further payments due over the next three years depending on their ongoing performance as co-chief executives.