KLM Royal Dutch Airlines today said it would cut prices on all European flights by up to 40 % in January, in response to competition from other airlines and drops in average ticket prices.
A round trip flight to London from Amsterdam will now cost €69 rather than €106, KLM said.
“KLM expects to attract more passengers with these fares and to generate considerably more income from the European passenger market,” the company said in a statement.
KLM, a unit of Air France-KLM, flies to 66 European cities, with its main hub at Amsterdam’s Schiphol airport.
It said the price cuts were the largest in the company’s 85-year history.