Irish enjoy success at China seafood expo

Bord Bia has tapped into China’s growing network of online sales and marketing to promote Irish seafood at both trade and consumer levels.

Leading with strong WeChat account and TMall promotions, it aims to maximise export opportunities by highlighting the benefits of Irish seafood directly to Chinese consumers. Promotional efforts will focus on increasing awareness of new species from Ireland such as velvet crab, blue lobster, and Irish prawns.

Bord Bia will also co-ordinate a series of cookery demonstrations in Beijing and Shanghai, focusing on introducing recipes for these species that are new to the Chinese market.