Limerick BBQ firm fires up the sales

Limerick start-up, the Irish Artisan Charcoal Company, is ambitious to expand beyond Ireland, writes Trish Dromey.

AT THE Ploughing Championships next week, the Irish Artisan Charcoal Company won’t just be exhibiting its products and cooking a few sausages, it will also be offering free information about barbecuing.

“When barbecues don’t light the fault is usually with the charcoal, not the barbecuer,” said Colin O’Loan who co-founded the Limerick-based start-up which he believes is the first company to produce charcoal in Ireland for sale to the retail market.