Kit Kat ad copied ‘Breakout’, says Atari in Nestle lawsuit

Nestle has said it will defend claims in a new lawsuit in which Atari accused the Swiss food company of pilfering its classic 1970s video game Breakout to help sell Kit Kat bars.

Nestle damaged Atari’s goodwill and reputation on Facebook, Twitter and television by exploiting the name, look and feel of Breakout, it said in a copyright and trademark infringement complaint filed in San Francisco.

Atari said Nestle and its US and UK affiliates did this to whet the appetites of “nostalgic Baby Boomers, Generation X, and even today’s Millennial and post-Millennial ‘gamers.’”