H&M breaks tradition to stop monthly sales posts

Swedish fashion group H&M will start holding capital market days, breaking with tradition and yielding to investor pressure, although it also said it would stop posting monthly sales figures.

After decades of strong growth, sales growth at the world’s second-biggest fashion retailer has slowed over the past couple of years amid tougher competition.

“A month is far too short a period over which to assess how sales are developing,” H&M said in a statement. “Instead, sales development should be viewed over a longer period of time, such as over a season or a quarter.”