H&M breaks tradition to stop monthly sales posts

Swedish fashion group H&M will start holding capital market days, breaking with tradition and yielding to investor pressure, although it also said it would stop posting monthly sales figures.

H&M breaks tradition to stop monthly sales posts

After decades of strong growth, sales growth at the world’s second-biggest fashion retailer has slowed over the past couple of years amid tougher competition.

ā€œA month is far too short a period over which to assess how sales are developing,ā€ H&M said in a statement. ā€œInstead, sales development should be viewed over a longer period of time, such as over a season or a quarter.ā€

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

Ā© Examiner Echo Group Limited