Trish Dromey: Arckit model firm’s ‘Late Late Toy Show’ boost

The night that Arckit’s innovative architectural model building kit was shown on The Late Late Toy Show, the company’s website had so much traffic that it crashed.

For CEO and founder of the Dublin-based company, Damien Murtagh, getting the kit on the Toy Show and securing a place in the finals of the 2017 US Toy of the Year Awards, were the two major highlights of the year.

Set up in 2014, the company has already built up sales in the US, supplying 450 Barnes & Noble bookstores and Amazon.com, as well as several large online toy retailers.