Taking control of data stored online

Sedicii’s technology will give consumers control over their personal data online, writes Trish Dromey.

Creating game-changing technology, which will give consumers control over the personal data stored by online companies, is the goal of Waterford startup Sedicii.

The multi-award winning company is already trialling software which allows the identity of online shoppers to be authenticated without the need for a password to be exchanged and which thus reduces the amount of information being given away by consumers during a purchase.