Mobile service eyes 6% share

Carphone Warehouse is targeting a 6% share of Ireland’s mobile phone operator market by 2020.

Mobile service eyes 6% share

During the summer, the company announced plans to launch its own mobile phone service, using the 3 Ireland network, via a mobile virtual network operator agreement, adding that it would launch during 2015.

Yesterday, that plan — which should see Ireland’s newest service provider go live next July — progressed significantly with Carphone Warehouse announcing a €6m investment in a new data centre, set to open in January, which will power its new service.

Through its new, as yet unnamed mobile brand, the company is targeting up to 6% market share within the first five years of the service.

“We believe that the blend of our retail footprint [the company ranks as Ireland’s largest independent communications retailer with more than 700 employees and 91 outlets], mobile expertise, consumer credentials, and professional team leaves us well-placed to make a real impact in the Irish mobile market,” said Carphone Warehouse Ireland managing director Peter Scott.

The new service represents, in total, a €30m investment by the company here. The new data centre — to be located at Citywest — will lead to 50 permanent jobs being created (as well as indirect employment through indigenous partnerships) and Mr Scott said the new service will mark a significant development for the Irish mobile market and consumers.

“Our plan is to offer a highly innovative, next-generation service that is currently not available in today’s mobile market. To fully realise this, and to support the massive amounts of data generated by customer mobile use, we require dependable, future-proof technology. The new data centre will not only deliver reliability, but give Carphone Warehouse the necessary infrastructure to support an innovative offering with a real competitive edge.

“The creation of Ireland’s newest mobile operator is an extremely exciting development for the company and the realisation of one of our greatest ambitions,” Mr Scott said.

“July 2015 will see the culmination of years of determined work.”

The Irish mobile market is also set to be expanded by UPC’s entry — again via an mobile virtual network operator agreement with 3 Ireland — that is due to launch towards the end of next year.

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