Using social media without plan ‘a waste of time’

The vast majority of companies are wasting time and effort when they make the foray into social media as they have no plan in place, according to Niall Devitt from the Ahain Group.

Taking part in a panel debate, at the it@Cork European Tech Summit, on the disruptive nature of social media, Mr Devitt said that most Irish companies are seeing no return on their investment of time into promoting their business online.

Mr Devitt said: “The majority of business both in Ireland and internationally right now are not getting ROI (return on investment) and that is the reality. While social media and online are very fashionable, companies are either not getting ROI or in a lot of cases are not measuring to know whether they are getting ROI or not.”