Summer of sport boosts demand for Adidas

Adidas said that a summer of sport was boosting demand for its products, helping it avoid the worst of a slowdown in sales growth in China and Europe.

“If the world collapses it might hit us as well, but I do believe, without sounding too confident, that we are much better than our competitors,” chief executive Herbert Hainer said yesterday, after forecasting 2012 earnings towards the top of its target range.

Adidas said sales growth in China slowed to 13% in the second quarter from 26% in the first.