Person: Herbert Hainer

A COMPREHENSIVE SERIES OF ARTICLES ON THIS TOPIC

business

Adidas shares soar on profit and revenue target rise

The new boss of Adidas increased sales and profit targets yesterday, sending shares in the German sportswear firm to a record high as he pledged to keep investing heavily in the key US market and do more to boost ecommerce sales.

business

Adidas shares drop as currency swing hits margin

business

Adidas eyes Euro 2016 for sales boost

sport

Louis Van Gaal: Manchester United players too cosy

Soccer may have to earn stripes

Stoke City v Manchester United - Barclays Premier League - Britannia Stadium

soccer

Louis van Gaal fails to earn stripes as adidas rap United style

Adidas to challenge Nike’s US dominance

German sportswear company Adidas, trying to muscle into Nike’s home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships helped rekindle US sales.

Fri, 06 Nov, 2015

Adidas lines up golf unit sale

Adidas chief executive Herbert Hainer, who in May praised the strong reception the company’s new golf drivers were getting from pros and duffers alike, did an about-face yesterday.

Fri, 07 Aug, 2015

World Cup fires Adidas to €2bn sales

German sportswear firm Adidas expects to meet its target for €2 billion of soccer sales this year as the World Cup fires demand for its shirts, boots and balls.

Wed, 25 Jun, 2014

Summer of sport boosts demand for Adidas

Adidas said that a summer of sport was boosting demand for its products, helping it avoid the worst of a slowdown in sales growth in China and Europe.

Fri, 03 Aug, 2012

Green ideas the aim of the London games

UNIFORMS for the London 2012 torchbearers, volunteers and staff at the Olympic Village will be made from recycled materials, Adidas chief executive Herbert Hainer said.

Mon, 30 May, 2011

Adidas and Puma set to bury hatchet

GERMAN sportswear giants Adidas and Puma are to settle on the football pitch a feud kicked off over 60 years ago by their founding brothers.

Sat, 19 Sep, 2009

Profits plunge at Adidas

Sportswear giant Adidas – owner of Reebok and golf brand TaylorMade – today revealed a 97% slide in profits for the first three months of this year.

Tue, 05 May, 2009

New deal for All Blacks

Adidas have extended their sponsorship deal with the New Zealand Rugby Union through to 2019.

Fri, 28 Nov, 2008

Corporate chiefs’ dismay at no vote

The heads of some of Western Europe’s biggest companies have expressed disappointment at Ireland’s rejection of the Lisbon treaty, saying that the no vote is effectively bad for business.

Mon, 23 Jun, 2008

Adidas score big thanks to World Cup

GERMAN sporting goods firm Adidas reported a better-than-forecast 24% rise in second-quarter net profit on Wednesday on the back of a surge in sales spurred by the soccer World Cup.

Sun, 08 Oct, 2006

Beckenbauer lashes FIFA as Germans unveil golden ball for World Cup final

FRANZ Beckenbauer lashed out at FIFA yesterday for its criticism of World Cup organisers and said Germany was ready to host the month-long tournament.

Wed, 19 Apr, 2006

Adidas to buy rival Reebok

Sports clothing giant Adidas today confirmed it is to buy American rival Reebok for €3.1bn, creating a force that is better equipped to challenge industry leader Nike.

Wed, 03 Aug, 2005