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A COMPREHENSIVE SERIES OF ARTICLES ON THIS TOPIC

Adidas eyes Euro 2016 for sales boost

business

Adidas eyes Euro 2016 for sales boost

German sport-shoe maker Adidas forecast sales may rise at the fastest pace in five years as consumers spend more ahead of the Euro 2016 soccer tournament, setting up its incoming chief for a potentially better period than the company’s recent past.

Louis Van Gaal: Manchester United players too cosy

sport

Louis Van Gaal: Manchester United players too cosy
Larry Ryan (2).jpg
Soccer may have to earn stripes
Stoke City v Manchester United - Barclays Premier League - Britannia Stadium

soccer

Louis van Gaal fails to earn stripes as adidas rap United style
Adidas to challenge Nike’s US dominance

business

Adidas to challenge Nike’s US dominance
Adidas lines up golf unit sale

business

Adidas lines up golf unit sale
World Cup fires Adidas to €2bn sales
World Cup fires Adidas to €2bn sales

German sportswear firm Adidas expects to meet its target for €2 billion of soccer sales this year as the World Cup fires demand for its shirts, boots and balls.

Wed, 25 Jun, 2014

Summer of sport boosts demand for Adidas

Adidas said that a summer of sport was boosting demand for its products, helping it avoid the worst of a slowdown in sales growth in China and Europe.

Fri, 03 Aug, 2012

Beckenbauer lashes FIFA as Germans unveil golden ball for World Cup final

FRANZ Beckenbauer lashed out at FIFA yesterday for its criticism of World Cup organisers and said Germany was ready to host the month-long tournament.

Wed, 19 Apr, 2006

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