Apple unveils latest mobile software

Apple has unveiled the next version of its mobile software, adding maps and integration with Facebook to extend its lead over Google in the market for handheld devices and downloadable applications.

Apple’s iOS 6 will have more than 200 new features, including turn-by-turn navigation and tools that make it easier to access Facebook from iPhones and iPads.

The company also upgraded its MacBook computers, adding faster chips and sharper displays to the high-end Pro model months before competing devices with Microsoft’s Windows arrive on store shelves.

Chief executive Tim Cook is using new software, unveiled at the company’s annual Worldwide Developers Conference, to widen Apple’s user base and woo developers who can add to a store that has more than 650,000 downloadable games, magazines, and productivity tools. The success of the App Store has helped create a market that will reach $58bn in 2014, according to Gartner.

The iOS 6 will include Apple’s own map tools, replacing Google Maps and giving Apple access to revenue from businesses that pay to post advertising messages within map-search results.

Apple introduced thinner, lighter MacBook Pros that boast high-definition screens. The MacBook Pro will boast seven hours of battery life and as much as 768gb of flash memory.

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