‘Jump into Ireland’ sales blitz to boost US visitors

Tourism Ireland is expecting a significant boost from its “Jump into Ireland” sales blitz in Boston and Toronto.

Thu, 10 May, 2012 - 01:00
Joe Dermody

It has targeted 1,500 travel agents in nine key cities in the all-important North American market for special promotions throughout 2012.

The decision to target these cities follows a recent promotional tour of US and Canada.

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