Franchise awards highlights sector’s benefit to economy

THE Irish Franchise Awards attracted a larger than usual entry this year across its five main categories.

Due to be unveiled at a ceremony in Croke Park, Dublin, on February 25, the five main winners will be selected on the basis of their excellence and achievements in franchising during 2010.

Finalists for overall Franchise of the Year include The Zipyard, the Streat and Eddie Rockets.