PepsiCo plans eastern expansion

Russia: PepsiCo which last week struck a $3.8 billion (€2.87bn) deal to buy Russia’s Wimm-Bill-Dann, plans to expand further on the eastern European dairy market, including via acquisitions, a senior executive said.

Ramon Laguarta, president of PepsiCo Eastern Europe, said the company had its eye on the neighbouring markets of Ukraine, Kazakhstan and Central Asia. “WBD in the past has been buying local small companies to access raw milk. I think we will not change that strategy,” Laguarta said in an interview on the sidelines of the opening of a $110 million potato chip factory in Azov.