Exports of premium quality Irish beef surpass targets
Bord Bia’s French office this week launches its latest Chefs’ Irish Beef Club recipe booklet, which has been endorsed and supported by 11 prestigious beef club members. Created by Bord Bia in 2004, the club is an exclusive European forum which brings together some of the world’s leading Michelin Star chefs to collectively endorse the high quality of Irish beef by serving it in the finest restaurants across the Continent.
The result has been an increased presence of Irish beef on Michelin Star menus. Some 1.5 million copies of the new recipe booklet will be distributed to French consumers through key magazines and regional newspapers.
