Digital radio needs ‘coherent approach’

Dublin: A research report has found that there is a need for a coherent approach to the development of digital radio in Ireland.

The report, Digital Radio for Ireland: Competing Options, Public Expectation, was launched yesterday at the Broadcasting Commission of Ireland (BCI).

The research was undertaken by Athena Media and the Dublin Institute of Technology and funded through the BCI’s Media Research Bursary Scheme.

The report found that innovation in radio content will be a key issue in ensuring the success of digital radio. In focus group interviews with radio listeners it emerged that content and content diversity were top priorities in envisaging the future of radio.